Paired Protocol

PairedWorld is creating a new asset class in the data economy, unlocking the value of real-world interaction data. As the underlying infrastructure, it is poised to capture significant market share in the growing $1 trillion personal data economy and beyond.

The Current State of Data

Industries face a major gap in capturing meaningful data. While users generate vast amounts of data in their daily lives, much of it remains fragmented, limited to online interactions and locked behind regulatory legislation — making it unreliable and inaccessible for trustworthy, actionable insights.

Incomplete Data Picture

Existing datasets are limited to digital behaviour, while real-world interactions—when captured at all—rely on manual, error-prone processes that lack security, privacy, and reliability, missing out on richer, more actionable insights.

No Standardised Framework for RWIs

There’s no secure, privacy-preserving method to authenticate, record, and leverage Real World Interactions (RWIs), leaving industries cut off from invaluable real-world data that could transform their insights and strategies.

Barriers to Privacy and Trust

Traditional systems frequently expose user data, eroding trust and making it impossible to leverage personal interactions securely without sacrificing privacy. Accessing this data to derive insights for your business involves jumping through regulatory hoops.

How Does it work?

The Universal Standard for Real World Interactions

Versatile 
Privacy-Preserving Identity & Interaction Validation

Using zk-SNARKs, and Validium technology, PairedWorld ensures each RWI is authenticated with full privacy, allowing secure, scalable interactions without reliance on centralised systems.

Trusted Human-to-Human & Human-to-Machine Interactions

Paired facilitates secure, verifiable interactions between individuals and machines, opening new possibilities in healthcare, government, loT, and beyond, while ensuring interoperability across industries and business use-cases.

Decentralised AI for Intelligent Data Insights

A decentralised AI layer that allows industries to derive real-time meaningful insights without compromising data integrity, transforming how organisations understand and engage with verified real-world data.

The Team